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Real Skin Is Having Its Moment — And Gen Z Is Leading the Charge

Real Skin Is Having Its Moment — And Gen Z Is Leading the Charge

Forget the blurred, filtered skin of the Instagram era — a new generation of beauty lovers is showing up with their pores, freckles, and texture front and center, and they're calling it gorgeous. We talked to dermatologists, influencers, and real customers about why this shift is more than a trend — and how it's changing the products we reach for every morning.